Audiences, Activation, and Acquisition

Listen to part one of the Audiences, Activation, and Acquisition episode of the podcast to hear Don talk about the following topics, and more:

– What’s different about the customer journey now that we’re 3 years post the beginning of COVID and how should brands target new or evolved audiences?
– To ensure you’re reaching your highest potential customers, what considerations should brands put at the forefront of their strategy?
– How do market insights and voice of customer (VOC) data differ?

Listen to part two to hear Don’s answers to:

– Once you’ve defined target audiences, how do you convert them?
– For companies that are going through mergers, acquisitions, and/or rebrands, what types of questions should leadership ask themselves as they transition their brand and customers?
– How do you ensure the adoption of your go-to-market strategy or brand messaging across your entire organization?
– What are the top things a brand can do now or in the future to stand out from competitors as they pursue their customer acquisition goals?

Learn more about Claritas’ Identity Graph, here.

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The (Very Different) Future of Event Marketing & Customer Journeys


Digital transformation, product innovation cycles, and yes – a global pandemic – are some of key factors accelerating change and evolution in customer decision journeys and the role of B2B events.

As these forces sweep through our industry – companies have been left wondering:

  • What will new customer decision journey look like?
  • How should we adapt our go-to-market strategies accordingly?
  • What role are B2B events likely to play in customer decision journeys?

APTech is here to help you identify current challenges (even if you think you already know what they are) and address them in this new world. APTech has engaged the research firm Nima Hunter Inc., to survey the most current research on these topics, and we’re eager to share key insights that can help you adapt and thrive in the months and years ahead.

We want to provide YOU with insight on current and anticipated changes in customer attitudes, expectations and behaviors on the events horizon.

Topics covered include:

  • How COVID-19 has altered the pace and nature of change .
  • What do experts say about COVID-19’s impact on the B2B event industry?
  • How and when are live, hybrid, and virtual B2B events likely to evolve?
  • What is the value of new technologies and best practices for shared customer event experiences?
  • What are the implications for print technology OEMS and their customers?

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