Confidential marketing research, strategic intelligence, data-driven performance marketing, and sales enablement services.

Recent Podcast

Audiences, Activation, and Acquisition

Listen to part one of the Audiences, Activation, and Acquisition episode of the podcast to hear Don talk about the following topics, and more:

– What’s different about the customer journey now that we’re 3 years post the beginning of COVID and how should brands target new or evolved audiences?
– To ensure you’re reaching your highest potential customers, what considerations should brands put at the forefront of their strategy?
– How do market insights and voice of customer (VOC) data differ?

Listen to part two to hear Don’s answers to:

– Once you’ve defined target audiences, how do you convert them?
– For companies that are going through mergers, acquisitions, and/or rebrands, what types of questions should leadership ask themselves as they transition their brand and customers?
– How do you ensure the adoption of your go-to-market strategy or brand messaging across your entire organization?
– What are the top things a brand can do now or in the future to stand out from competitors as they pursue their customer acquisition goals?

Learn more about Claritas’ Identity Graph, here.